Haydn Bush wrote a good post over at Hospitals & Health Networks, Tweet To Patients ASAP, But Don’t Let Your Docs ‘Friend’ Them
In many ways, I believe we’ve given ourselves a good head start in social media at OSU Medical Center through early adoption (YouTube, facebook, twitter and the like) and setting up a sensible social media policy. We have been successful in building large, active communities. But, it is certainly an evolving landscape, particularly in terms of distributing medical advice and how healthcare providers can best respond to questions from patients or future patients.
There’s no doubt that our social media presence has benefited our organization. People have moved beyond simply being satisfied with instant access to information; they now have a desire for instant dialogue, and it’s simply good customer service to engage people in the way they seek engagement.
We learn as we go, but must always be mindful of HIPAA and our patients’ right to privacy, regardless of how openly they choose to communicate.